Search engine optimization (SEO) and improving search engine ranking is a continuous task. We provide a short video on how and where you can use metadata (i.e. meta-descriptions) in your website to improve ranking.
To this day, there are SEO companies out in the wild that will try and sell you on paying for a list of so-called meta-keywords, please be advised that Google is actively disregarding the meta-keyword tag since 2009. A little background history on that: Someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag. Spend your time on this wisely. meta-descriptions: Yes! meta-keywords: No! Source: https://developers.google.com/search/blog/2009/09/google-does-not-use-keywords-meta-tag